Designing to Child Safety Standards

We design our products to meet child safety standards and then test against those standards to ensure every product meets our rigorous quality and safety requirements.

We’re the only pet company we know of that holds ourselves to these high standards. Safety for pets and children is our #1 priority.

What We Require

Pull Testing

All appendages, like ears and tails, must pass a 15 pound pull test to ensure they do not become a choking hazard.

Secure Battery Doors

Battery doors accessible to pets require a tool to open because batteries can be harmful, even fatal, if swallowed.

Protected Electronic Modules

Electronic module in sewn toys requires redundant protection because the batteries and electronic components can be harmful if swallowed.

What We Don't Allow

Small Parts

All accessible components must be larger than 1.75″ because smaller parts can be a choking hazard.

Long Strings & Cords

All strings must be shorter than 11.75″ and all elastic cords must be shorter than 6″ because anything longer can be. a strangulation hazard.

Mylar Paper

Maylar paper shreds easily and can be harmful if swalloed.


Magnets can be harmful, even deadly if swallowed.

Exposed Springs

Spring coils must be covered because if exposed they can pinch the skin and pull fur.

Sharp Points

Wires, structural elements, and zip ties must be trimmed or twisted so there are no exposed sharp points.

Small Round Holes

Holes and opening must be smaller than 0.25″ or larger than 0.5″ because round openings between these sizes can trap small fingers, possibly cutting off circulation.

Large Openings

Opening in toys must be either smaller than 3.5″ or larger than 9″ because the opening between these sizes can fit a pet’s or child’s head and they could get stuck.